2018 Prism Award Winners
The Prism Campaign Awards recognize the greatest achievements in Alaskan marketing over the past year.
Tag: Marketing
Alaskan Brewing Launches New Cans, New Mixed Can Pack
Alaskan Brewing Company is debuting a new line of cans this March featuring beers that have never been in a can, and a brand new mixed can 12-pack. For the first time, Alaskan White Ale and Husky IPA will be in a can and will be part of a core group of canned products that invite beer drinkers to experience the excitement of Alaska.
Anchorage Entrepreneur Wins Prestigious Award for Women Business Owners
Enterprising Women magazine has named Anchorage business owner Kristen Fowler Lindsey a winner of its 2019 Enterprising Women of the Year Awards.
New Campaign Confronts Labels to Focus Attention on Graduation Rate
ANCHORAGE—The United Way of Anchorage launched a new media campaign that invites the community to look more closely at students who struggle to graduate high school. Called “Look Past the Labels,” the campaign draws attention to the out-of-school barriers some students face.
Marketing on the Move
With an estimated 3 billion social media users worldwide, an increased focus on digital marketing is undoubtedly warranted—but what has become of more traditional techniques such as printed products?
Avoid Amateur Advertising: Consult with the Experts
Marketing for new or regenerating companies requires different techniques than for established businesses or even companies operating in a different market like the Pacific Northwest. Professional marketers can help new businesses successfully get out of the starting gate and navigate the marketing landscape during their initial years.
The Digital Revolution Is Here
PR and marketing practitioners are increasingly using digital media to help clients connect with their target audience. A number of other trends are also at work, and agencies are adjusting their approach to carry out successful campaigns throughout the state.
Social Media Branding Tactics
Today, most companies know it’s important to have some sort of online and social media presence to remain competitive. But implementing an effective strategy in these areas can be challenging and sometimes downright intimidating for businesses.
Fresh Food and Friendly Faces
This year Subway of Alaska celebrates thirty years in the Last Frontier. Throughout those thirty years, in addition to providing a healthy dining option…
Social Media Branding Tactics
Today, most companies know it’s important to have some sort of online and social media presence to remain competitive.