The sales team at Alaska Business Publishing Co. has decades of experience and extensive knowledge about advertising and marketing. We specialize in helping businesses reach key decision-makers in Alaska and building brand identity. In our Marketing ADvice column, we are sharing our knowledge to provide you with tips and ideas that will help you grow your business.
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WRITTEN BY: JANIS PLUME It would be too easy to start this article with the phrase, “A picture is worth a thousand words,” but that’s where I’ll start.
WRITTEN BY: CHARLES BELL Content marketing comes in many forms. Earned media is coverage of your brand gained through organic means and is non-paid.
WRITTEN BY: CHRISTINE MERKI The fundamental goal of branding is bonding with customers and differentiating your goods or services from the marketplace.