Google announced that it is coming to Anchorage as part of the tech company’s “Grow with Google” initiative, which aims to help create economic opportunity in communities across the United States by providing free training, tools, and expertise for people to grow their skills, careers, and businesses.
A new $1 million federal grant will help University of Alaska Fairbanks students learn how to turn their online interests into a viable business.
The Prism Campaign Awards recognize the greatest achievements in Alaskan marketing over the past year.
Alaskan Brewing Company is debuting a new line of cans this March featuring beers that have never been in a can, and a brand new mixed can 12-pack. For the first time, Alaskan White Ale and Husky IPA will be in a can and will be part of a core group of canned products that invite beer drinkers to experience the excitement of Alaska.
Enterprising Women magazine has named Anchorage business owner Kristen Fowler Lindsey a winner of its 2019 Enterprising Women of the Year Awards.
ANCHORAGE—The United Way of Anchorage launched a new media campaign that invites the community to look more closely at students who struggle to graduate high school. Called “Look Past the Labels,” the campaign draws attention to the out-of-school barriers some students face.
With an estimated 3 billion social media users worldwide, an increased focus on digital marketing is undoubtedly warranted—but what has become of more traditional techniques such as printed products?
Marketing for new or regenerating companies requires different techniques than for established businesses or even companies operating in a different market like the Pacific Northwest. Professional marketers can help new businesses successfully get out of the starting gate and navigate the marketing landscape during their initial years.
PR and marketing practitioners are increasingly using digital media to help clients connect with their target audience. A number of other trends are also at work, and agencies are adjusting their approach to carry out successful campaigns throughout the state.
Today, most companies know it’s important to have some sort of online and social media presence to remain competitive. But implementing an effective strategy in these areas can be challenging and sometimes downright intimidating for businesses.