New Executive Director for Bristol Bay Regional Seafood Development Association
Bristol Bay Regional Seafood Development Association
Bristol Bay Regional Seafood Development Association (BBRSDA) has a new Executive Director. The board promoted its head of marketing, Lilani Dunn.
According to Board Chair Fritz Johnson, “The marketing program is our single biggest program, and we have seen tremendous growth and success under her leadership.”
Dunn joined BBRSDA to head marketing in 2020. She previously held staff positions with Alaska Seafood Marketing Institute and Orca Bay Foods. She is currently president of Northwest Fisheries Association, chair of the Alaska Seafood Marketing Institute’s domestic marketing committee, and an active member of National Fisheries Institute.
“The marketing messaging that we have to tell is unmatched,” Dunn says. “We have a world-class fishery, premium salmon, and the passion of our fishermen to set us apart. I see a lot of opportunity for Bristol Bay through building meaningful relationships, creative and strategic marketing, and, of course, an always-on focus on quality. I look forward to strengthening Bristol Bay’s brand value for the benefit of our members. We know the market situation is daunting right now, but I see a lot of opportunity for Bristol Bay to shine.”
Current Issue
June 2026
BBRSDA is a fisherman-driven organization with the goal of increasing the value of the Bristol Bay fishery for the benefit of its members. BBRSDA executes quality, sustainability, and fleet outreach programs, in addition to marketing centered on retail and foodservice promotions in the US and Canada.
Johnson adds, “While we recognize that marketing alone will not overcome all of the global market challenges our industry is facing, we feel confident that Lilani’s proven leadership, experience and ability to work with all facets of the industry will benefit our members.”
