Brands That Go Dormant Get Forgotten
WRITTEN BY: CHARLES BELL After more than twenty-five years representing Alaska Business and partnering with companies across the state, I’ve watched marketing trends rise, fall, and reinvent themselves.
Marketing ADvice
Print’s Place in a Digital World
WRITTEN BY: WESTON GILIAM In Alaska, connection looks a little different. Distance, terrain, and weather all shape how people communicate, and that’s part of why print still resonates especially strong here.
Bridging the Gap Between Marketing & Sales Why Alignment Matters More Than Ever
WRITTEN BY: TIFFANY WHITED In many organizations, marketing and sales share the same goals but operate in separate lanes. Marketing builds awareness, shapes brand perception, and attracts potential customers through targeted messaging.
What Clients Really Want (But Rarely Say Out Loud)
WRITTEN BY: CHELSEA DIGGS In account management, clients may be clear about deliverables and timelines, but their deepest expectations often go unspoken.
Is your brand truly visible?
WRITTEN BY: CHELSEA DIGGS And no, I’m not just talking about word-of-mouth buzz. Listen, Alaska is known for this, and I am SO here for it.
Connecting Decision Makers Statewide
WRITTEN BY: CHARLES BELL When I sit and reflect on my twenty-seven years at Alaska Business Publishing Co., I often think about our value proposition.