“Don’t put all your eggs into one basket,” applies to advertising as much as other aspects of life. It certainly applies to B2B advertising campaigns. For example, reinforcing your print ad campaign with digital ad components amplifies your success.
WRITTEN BY: CHARLES BELL Scheduling a Business Profile in Alaska Business magazine or a Spotlight Digital Profile on akbizmag.com offers businesses an excellent way to enhance their visibility and strengthen their credibility with decision-makers in Alaska.
WRITTEN BY: CHRISTINE MERKI Creating an effective ad is more than putting your logo and an image together. You want to captivate Alaska Business readers with your advertising.
WRITTEN BY: JANIS PLUME Advertising is a gear with many cogs—an important one is ad frequency. In simple terms frequency is the number of times your ad is seen.
WRITTEN BY: CHARLES BELL I know —the headline isn’t very elegant. It is purposely vague because it was written to capture your attention.
WRITTEN BY: CHRISTINE MERKI Granted, there is a crushing amount of general information available on how to best execute a B2B marketing strategy.