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Marketing ADvice

AI Trends in Publishing

AI Trends in Publishing

by Charles Bell | May 1, 2025 | Marketing ADvice

WRITTEN BY: CHARLES BELL Earlier this year, I attended a publisher’s conference in Florida with my business partner, Jason Martin.

A Three Minute read on Relationship Marketing

A Three Minute read on Relationship Marketing

by alaskabusiness | Apr 3, 2025 | Marketing ADvice

WRITTEN BY: CHRISTINE MERKI Those pesky salespeople.” Does that thought run through your head when you get a call? It does for me too, at times—and I’m in sales!

The Winning Strategy: Combine Print and Digital

The Winning Strategy: Combine Print and Digital

by alaskabusiness | Mar 3, 2025 | Marketing ADvice

WRITTEN BY: JANIS PLUME “Don’t put all your eggs into one basket,” applies to advertising as much as other aspects of life. It certainly applies to B2B advertising campaigns. For example, reinforcing your print ad campaign with digital ad components amplifies your success.

How To Craft A  Compelling Business Profile

How To Craft A Compelling Business Profile

by Charles Bell | Feb 4, 2025 | Marketing ADvice

WRITTEN BY: CHARLES BELL Scheduling a Business Profile in Alaska Business magazine or a Spotlight Digital Profile on akbizmag.com offers businesses an excellent way to enhance their visibility and strengthen their credibility with decision-makers in Alaska.

Transform Like A Boss!

Transform Like A Boss!

by alaskabusiness | Jan 3, 2025 | Marketing ADvice

WRITTEN BY: CHRISTINE MERKI Creating an effective ad is more than putting your logo and an image together. You want to captivate Alaska Business readers with your advertising.

Up Your Frequency  to Up Your Game!

Up Your Frequency to Up Your Game!

by alaskabusiness | Dec 2, 2024 | Marketing ADvice

WRITTEN BY: JANIS PLUME Advertising is a gear with many cogs—an important one is ad frequency. In simple terms frequency is the number of times your ad is seen.

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