Tim Woolston Hired as Senior Vice President of Marketing at Alaska USA FCU
Alaska USA Federal Credit Union has appointed Tim Woolston as their new Senior Vice President of Marketing.
Woolston is a seasoned, senior-level leader who joins the credit union with more than thirty years of experience in the marketing, advertising, and communications industries. His previous experience includes president and owner of a marketing and public relations firm, corporate communications director, and as managing editor and anchor for Channel 2 News in Anchorage.
Woolston will oversee Alaska USA’s marketing and member engagement strategies, including research and analysis, brand oversight, product and service marketing, and membership growth.
“As Alaska USA membership expands into new areas, it’s important to have a communications expert like Tim to help provide a great credit union experience for members,” said Wayne Bailey, executive vice president and CXO, operations. “In addition to his extensive credentials, Tim has proven himself to have a real penchant for comprehensive, strategic planning skills that are well suited to aid in Alaska USA’s growth.”
In This Issue
Spreading the Word
When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.