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New Generation of Leadership at John Hall’s Alaska

Jan 14, 2025 | Right Moves, Tourism

Photo Credit: John Hall’s Alaska

Family-owned small-group tour operator John Hall’s Alaska marks a new chapter in its multi-generational legacy with a couple of leadership promotions. While founder John Hall Sr. continues to serve as CEO and chairman of the board, two of his children are stepping up to greater responsibilities.

Elizabeth Hall

Photo Credit: John Hall’s Alaska

Elizabeth Hall is promoted to President. Growing up immersed in the motorcoach industry alongside her father and gaining experience in various aspects of the business, Hall has played an integral role in expanding the company into new sectors, such as expanding to global tour offerings with World Adventures.

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Alaska Business Magazine May 2026 cover

May 2026

Hall earned bachelor’s and master’s degrees in business administration and has been chief operating officer since 2011. She serves on the national board of the American Bus Association and chairs its Next Era Leadership Council. She also serves on the boards of the Alaska Chamber and Alaska Travel Industry Association.

“Nothing about our model will change—we will still be worldwide, offering the highest standards in the industry and ensuring the legacy of our family’s company will always live on,” Hall says. “Our priority will always be to uphold the foundation and reputation our father built.”

Joe Hall

Photo Credit: John Hall’s Alaska

Replacing her as Chief Operating Officer is her brother Joe Hall. Having also been involved with the business since childhood, Hall’s experience ranges from customer service to operations. He led the charge of establishing and growing the company’s maintenance operations and motorcoach charter service offerings in Alaska and Minnesota.

“The mentality for our entire family is, it doesn’t matter if it falls underneath your position or not, the job gets done,” he says. “We have a team that follows that same train of thought. That’s the beauty of being a small company. We don’t see any responsibility as too big or too small.”

On working with his sister as his boss, Hall says, “The great thing about working with family is that you know that you have someone who will be there no matter what—no matter how good or bad it gets. Elizabeth and I rely on each other, and we’ve always said that as a family, there’s nothing that we feel like we can’t do.”

Their father adds, “We know this is a strong succession of leadership because Elizabeth and Joe have always known what my philosophy is. They were raised with it, and their customer service level is unmatched.”

Alaska Business Magazine May 2026 cover
In This Issue
Construction
May 2026
Our May 2026 construction content covers multiple exiting projects around the state, from the new planetarium in Fairbanks to the cruise terminal in Seward to a pedestrian lightings project on Kodiak to an education and science center at Portage. The construction special section also explores the significant impact the industry has on Alaska, looking at efforts to rebuild in Western Alaska and workforce development. May also features the 2026 entrants into the Alaska Innovators Hall of Fame, insight on the 529 Program, and coordinating emergency preparedness. Enjoy!
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