GCI Partners with ASAA for 2019 March Madness Alaska
Company is official technology sponsor of ASAA’s 62nd annual March Madness Alaska
ANCHORAGE—This month, just in time for March Madness, GCI is shining a spotlight on Alaska School Activities Association (ASAA), a statewide organization that directs, develops and supports Alaska’s high school interscholastic sports, academic and fine arts activities. GCI contributed $100,000 to the Alaska School Activities Association (ASAA) for the 2018-19 school year and is the organization’s official Technology Sponsor.
“GCI is proud to once again be ASAA’s official Technology Sponsor,” said Kate Slyker, GCI’s Chief Marketing Officer. “Empowering Alaska’s youth and growing the next generation of leaders is a priority for GCI, and ASAA has been a launching pad for our state’s youth to enhance athletic achievement and create opportunities for academic success.”
ASAA is GCI’s March Spotlight Partner. Each month, GCI “shines a spotlight” on an Alaska nonprofits by featuring them on digital displays in 30 GCI stores across Alaska, social media messaging and partnering for spots on iHeart radio stations.
The Alaska Basketball State Championship games will take place at the Alaska Airlines Center for 1A, 2A, 3A and 4A high school basketball on March 13-23.
Over the past 5 years, GCI has donated more than $10 million in cash, products, scholarships and grants to Alaska organizations, like the Alaska School Activities Association. GCI provides employees with 16 hours of paid leave to volunteer with local organizations. In 2018, more than 660 GCI employees volunteered nearly 8,200 hours.
In This Issue
Spreading the Word
When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.