The Alaska Railroad announced the finalists of its Catch the Train Photo Contest, all of whom will be featured in the Railroad’s 12-month 2020 calendar.
With an estimated 3 billion social media users worldwide, an increased focus on digital marketing is undoubtedly warranted—but what has become of more traditional techniques such as printed products?
Marketing for new or regenerating companies requires different techniques than for established businesses or even companies operating in a different market like the Pacific Northwest. Professional marketers can help new businesses successfully get out of the starting gate and navigate the marketing landscape during their initial years.
PR and marketing practitioners are increasingly using digital media to help clients connect with their target audience. A number of other trends are also at work, and agencies are adjusting their approach to carry out successful campaigns throughout the state.
Today, most companies know it’s important to have some sort of online and social media presence to remain competitive. But implementing an effective strategy in these areas can be challenging and sometimes downright intimidating for businesses.