The Winning Strategy: Combine Print and Digital

“Don’t put all your eggs into one basket,” applies to advertising as much as other aspects of life. It certainly applies to B2B advertising campaigns. For example, reinforcing your print ad campaign with digital ad components amplifies your success.

Adding digital components to your campaign with Alaska Business could mean upgrading your print ad to a responsive ad in our digital edition or advertising on akbizmag.com with a banner ad or a Spotlight Digital Profile. Here are some “eggs” to consider to enhance your advertising campaign’s effectiveness.

Increasing Frequency: Running digital ads in conjunction with print increases your message’s frequency, keeping your brand and message top-of-mind for prospective customers. A Spotlight Digital Profile on our website gives you 24/7/365 exposure and additional opportunities for clients to find you online.

Reinforcing Key Messages: Digital ads reiterate the messages from print ads, further strengthening the delivery of key points, benefits, and offers. This dual-prong approach increases the chance that your target audience receives and remembers your message.

Targeting Key Industry Sectors: In addition to ads on our homepage, akbizmag.com offers twenty-seven Industry Pages, ranging from Alaska Native to Transportation. This allows you to select appropriate and relevant business sectors to target with digital advertising. All web advertisers also receive bonus “run of site” impressions throughout akbizmag.com.

Attracting Digital-First Audiences: Many younger decision-making business professionals are digitally oriented. Combining print and digital advertising increases your chance of connecting with modern and traditional audiences. Fifteen percent of our readers now consume our magazine via the digital edition. Upgrade your print ad to include a responsive ad in the digital edition to capture this audience.

Your advertising should aim to reach the right people with the right message at the right time. Combining print’s tangible credibility with digital advertising’s immediacy can significantly enhance your ad campaign’s overall impact and ROI with Alaska Business.

If you’re interested in how Alaska Business can help your business grow with print and digital advertising, drop us a line. We’d be happy to assist with making sure your advertising “eggs” are in the right baskets.