How To Craft A Compelling Business Profile

Feb 4, 2025 | Marketing ADvice

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By Charles Bell, Vice President of Sales & Marketing, Alaska Business

Scheduling a Business Profile in Alaska Business magazine or a Spotlight Digital Profile on akbizmag.com offers businesses an excellent way to enhance their visibility and strengthen their credibility with decision-makers in Alaska.

These advertising formats effectively reach a targeted, professional audience while building lasting brand recognition.

Our print and digital platforms are trusted sources of information for decision-makers, entrepreneurs, and industry leaders across the state. By investing in a full-page Business Profile, your company can reach a highly relevant and engaged audience—one that is actively seeking solutions and interested in your business.

A Spotlight Digital Profile on the Alaska Business website is equally impactful and has SEO value. The digital platform draws visitors looking for local businesses, service providers, and industry insights and allows you to enhance your online presence in an increasingly digital world.

Position your company as an authority in your field. Readers view businesses featured in the magazine as credible and established. A well-crafted profile lets you share your company’s story while highlighting what makes your business unique. Business Profiles are a powerful medium for brand recall. The magazine is widely distributed across the state and is often found in waiting rooms, offices, and public spaces, meaning it has an extended life beyond the initial read.

In the digital realm, a Spotlight Profile provides similar benefits. Our spotlights page is sleek and professional and encourages engagement. It enhances your presence on our website while tapping into a global audience through search engine visibility.

The Business Profile option includes professional copywriting and photography as part of the package, reprints, and a wall plaque, providing value beyond the printed and digital magazine.

Ultimately, the print and digital advertising options available through Alaska Business offer businesses a powerful way to increase visibility, build credibility, and connect with an influential audience.

Call or email us if you are ready to discuss how a profile could benefit your business.

For more marketing advice contact the Alaska Business marketing professionals at 907-276-4373

Current Issue

Alaska Business November 2025 Cover

November 2025

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Alaska Business Magazine November 2025 cover
In This Issue
Natural Resource Development + Manufacturing
November 2025
Despite several decades of extracting valuable commodities, Alaska’s potential for future development remains expansive. In this issue’s special section about Natural Resource Development, we survey the variety of resources the state has to offer, from ongoing gold production and timber to exciting new possibilities, such as antimony. This issue also checks in on how local business leaders have taken an interest in building and expanding the state’s manufacturing industry, led by the new Alaska Manufacturers Association. Enjoy!
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