Chelsea Marketing ADvice

Aug 1, 2025 | Marketing ADvice

photographer

Kerry Tasker

By Chelsea Diggs, Account Manager, Alaska Business

In the rugged heart of Alaska—where mountains carve the sky and silence is broken only by the wind—lives a woman shaped by both the land and the future. A born-and-raised Alaskan, my roots run deep: from organizing tools in my father’s auto body shop and singing in the paint booth to standing beside my grandfather at political events, applauding innovation and purpose-driven leadership.

Surrounded by postcard-worthy beauty, I learned early the value of hard work, family, and community. That foundation guided me through a diverse career, from auto repair to healthcare, oil and gas, and now media. Each step taught me something new, but the common thread has always been clear communication, authentic relationships, and a passion for helping others succeed.

This new chapter follows the retirement of Janis Plume, who served Alaska Business clients for a decade. I’m honored to carry on his legacy—acting as a connector, problem-solver, and advocate for Alaska’s business community. Whether working with engineers, stakeholders, or small business owners, I strive to bridge gaps, build trust, and highlight the people and companies moving our state forward.

Alaska gave me everything—and if you ask what drives me, the answer is simple: family, community, and the breathtaking spirit of the 49th state.

For more marketing advice contact the Alaska Business marketing professionals at 907-276-4373

Current Issue

Alaska Business Magazine September 2026 cover

September 2026

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Mapping Whittier’s Future
September 2026

What happens when a city with fewer than 300 residents becomes a major freight and tourism hub, despite being accessible only by boat, plane, or a one-lane highway/railroad tunnel managed on a strict schedule?

If you’re in the City of Whittier, you get busy. The city has two separate transportation planning efforts underway, including a safety action plan under the federal Safe Streets and Roads for All initiative, which focuses on improving safety for pedestrians, cyclists, motorists, and emergency responders. The second is Whittier Moves, the city’s transportation master plan, which serves as the long-term roadmap for growth.

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