Simpson Returns to ATIA as President and CEO

Simpson began her career in 2000 at the Alaska SeaLife Center in Seward before joining ATIA in 2004 to manage the travel trade and international marketing program. In 2013, she transitioned to overseeing ATIA’s membership and tourism policy initiatives; she was promoted to vice president in 2016 and was tasked with overseeing the State of Alaska’s destination marketing program. Simpson is currently pursuing a master’s degree in Arctic and northern studies at UAF.

“We have no doubt that Jillian is the ideal person to lead the association and continue the work to unite our industry,” says ATIA Board Chair Craig Jennison. “Her ability to step into this role and immediately understand the different facets of our industry, from cultural tourism to cruising to sustainable tourism, is invaluable.”