Alaska Business Earns TABPI Awards for Cover Illustration, Page Design
Having already won top honors from the Alaska Press Club, the cover illustration by Emily Longbrake earns wider recognition from Trade Association Business Publications International.
Photo Credit: Alaska Business
The design of this magazine earned recognition from Trade Association Business Publications International (TABPI) at the 2025 Tabbie Awards. The illustrated cover of the July 2024 issue won the Gold prize, and page design inside the magazine received an honorable mention.
High Praise for Deep Caves
The July issue, celebrating the winners of the Best of Alaska Business reader survey, featured an underwater scene by artist Emily Longbrake. The piece was inspired by archaeological research in the littoral caves of Southeast, where Ice Age people may have lived. Mixing science with whimsy, Longbrake patterned her design after illustrator Ed Emberley’s Caldecott Medal-winning works and the Where’s Waldo series by Martin Hanford. The detailed images dare viewers to scrutinize every square inch, so Longbrake populated a private fantasy world, or “paracosm” as she calls it, with puckish, offbeat examples of the Best of Alaska Business at work.
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According to TABPI judges, “This illustration really draws the reader in, with its whimsical style and bold color scheme. There’s a lot packed into the layout, but the creative elements keep the overall piece from being overwhelming.” Just in case the density of detail is overwhelming, the magazine includes a key on the inside pages.
Photo Credit: Alaska Business
The same illustration also earned top honors for Best Magazine Cover in April from the Alaska Press Club.
The TABPI Silver prize for Front Cover, Illustration went to a collage of dog breeds in PETS+, and the Bronze prize went to a simplified cityscape on the cover of HVAC technology publication ASHRAE Journal.
Earning an honorable mention in the category of Opening Page or Spread was the article “Perfecting Professionals” from October 2024. To illustrate the topic of leadership development through outdoor activity—and, by example, the issue’s theme of elevating expectations—staff artist Patricia Morales took the effort to composite suspension cables of the Veilbreaker Skybridges at Alyeska Resort over the headline. Judges found similar wire work to be most impressive in the category’s Gold prize winner, a page in Pharma Manufacturing that superimposes a hot air balloon (mashed up with a brain and a lightbulb) over the headline text “Going Above and Beyond.”
A full list of winners is on the TABPI website.
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