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Palmer Eatery Restructures While Preparing for Future Expansion

by | Mar 26, 2026 | Featured, News, Retail, Small Business

Sweet Gypsy’s Colony Plaza location in Palmer just received permission for dining, but the restaurant also offers takeout meals and desserts.

Photo Credit: Patricia Morales | Alaska Business

Living up to its name, Palmer restaurant Sweet Gypsy is in a state of reinvention—again.

The restaurant, which first opened in 2024 at 173 S. Valley Way in Palmer, is now in the Colony Plaza at 1150 S. Colony Way, the south end of Palmer. Wednesday, March 25, marked the first day the new location opened with sit-down dining, after a few months of operating as a solely takeout restaurant.

There’s not a lot of space to sit down—perhaps room enough for ten people, owner Janelle Fox says. Fox says she’s considered expanding but prefers to invest toward her bigger goal: a standalone restaurant at the Colony homestead she and her husband own off Scott Road, just north of town.

Service Plus Creativity

Fox was a registered nurse for ten years, but when she and her husband moved from Washington state to Alaska, she decided she was done with the medical field. Things in healthcare were changing, she says, and she wanted to go a different direction and open her own business. She delved into photography and then pivoted to cooking.

“I had always really wanted a restaurant. Not necessarily anything big, but I just wanted to cook for people. I really, really love that,” she says. Family and friends would come over and rave about her cooking, she says, and she found it to be a fun and creative outlet. Serving others, interacting with people, plus a dash of creativity.

Initially, she and her husband, Roger Fox, planned to open a restaurant on their Scott Road property, a former Colony farm. They moved a building to the location and made headway getting it set up as a restaurant with a view of Pioneer Peak, but the project cost more than expected. Right when they were weighing whether to put it on hold, the space at 173 S. Valley Way that formerly housed Humdinger’s Gourmet Pizza Company, and later Omnivore, went on the rental market.

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Although Fox enjoyed cooking, she’d never worked in a restaurant kitchen before. Her closest work experience was at her first-ever job as a teen, on the counter at Taco Bell. She was a faithful Food Network watcher and learned as much as she could about the restaurant industry by watching cooking channel icons. Similarly, she’s a vegetarian who doesn’t like the texture of meat, but for years she has cooked for a family of meat-eaters. She’s used to adapting and learning on the fly.

“I was just like, ‘I want to cook for people, and I’m going to do it.’ That was my vision and, boom, it took off from there,” she says.

The restaurant opened January 19, 2024, and was well received. Fox offered creative salads, savory soups, a gluten-free Belgian waffle bar plate that came with an array of savory and sweet topping options for the thick waffle wedges, and fun appetizers such as macaroni and cheese egg rolls.

After several months of operation, the other half of the building became available, and the landlord asked if the Foxes wanted to expand. Doing so would more than double the seating capacity, so they agreed, completing renovations on days off.

“I was so glad when it opened; it was such a neat vibe,” Fox says—sort of a rustic, vintage bohemian chic aesthetic, with bright colors and soft fabrics.

Shifting Focus

Sweet Gypsy owner Janelle Fox sits at a table in the restaurant’s new location at Colony Plaza in Palmer.

Photo Credit: Patricia Morales | Alaska Business

After the renovations were done, the building owner proceeded with external upgrades—new siding and parking lot improvements—and in October, Fox received notice that the rent was going to increase significantly. Unfortunately, she says, the increase was more than the restaurant could afford. Fox posted to the Sweet Gypsy page on Facebook about how torn she was over the decision to move out.

“After being open for about four months or so, cars will pull up even before the [restaurant] doors are unlocked and have continued to do so since,” Fox wrote on October 7, 2025. “Yesterday every table was full within 45 minutes of opening, people anxious to get a slice of cheesecake, meet a friend, get their favorite salad or come try us for the first time. It was a full house, filled with laughter, the clatter of forks and spoons, business meetings and friends catching up. This is how I pictured it, how I wanted my restaurant to be, this is what it was all about for me. It always makes me so happy to see people enjoying themselves and the food in a place that I created.”

She continues, “It used to worry me that I would not find another career that would make me feel like I did when I was an RN [registered nurse], like I was making a difference in someone’s life. Having this restaurant, a few months shy of two years, has most definitely made me feel like I have made a difference.”

But it wasn’t the end for Sweet Gypsy, just a new chapter. The restaurant has a significant following on Facebook—its page has more than 5,000 followers, comparable to Palmer institutions such as Vagabond Blues and Turkey Red in the 4,500 range. Fox’s photography skills are well used, showcasing her inventive cheesecakes and other menu items.

Using both to her advantage, Fox announced a new location in the Colony Plaza at the end of October, and the business took orders for Thanksgiving desserts and sides. While she and her husband worked to get the new space—essentially four walls and a bathroom—into shape as a restaurant through November and December, she set up a system for holiday orders as well, offering what she could under the state’s newly expanded laws regarding the sale of homemade food, which allows refrigerated foods, such as cheesecakes or meats, to be sold. That meant Fox could prepare cheesecakes, lasagna, and more in her home kitchen and sell it from a refrigerated case at the new location until the commercial kitchen could be brought online.

A New Hope

After the new year, the restaurant was running as a take-out operation. With the turn of the season to spring, Fox says she received permission from the city to offer sit-down dining. There are still limitations: she’s not deep-frying foods, for example, so mac-and-cheese egg rolls are on hold for now. But at least some of Fox’s vision—meetups between friends, forks clattering on plates, satisfied smiles when a customer takes a bite of dessert and revels in the taste—are being realized again.

In the meantime, Fox and her husband are working on completing her longer-term vision: the standalone restaurant with a view so grand, she confides, it prompted George Lucas (yes, the famed Star Wars filmmaker) to offer her mother-in-law $1 million to purchase the property while he was here in the ‘80s to scout filming locations. The offer? Declined.

In This Issue
CORPORATE 100
April 2026
This edition of Alaska Business presents the Corporate 100, Alaska’s largest companies as ranked by Alaskan employees. Outside of state and federal government, these organizations are powerhouses in the Alaska jobs market. In addition to honoring these companies, the Corporate 100 special section also looks at the most common occupations in Alaska; how workplaces can accommodate their employees experiencing a range of challenges and disabilities; and how the implementation of AI is changing workplaces. Also in this issue: new leaders in the healthcare industry, a resurgence in physical film, and the merger that created Contango Silver & Gold. Enjoy!
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