Time Well Spent With Web Content

Web ads occupy space on almost every site on the internet. But according to research reported by marketingdive.com, only 4 percent of digital ads are viewed for more than two seconds.

Alaska Business has an online alternative that engages visitors for longer: Spotlight Digital Profiles are an effective advertising tool featured on our homepage and throughout our website. Eye-catching photo and graphic tiles lead the web visitor to the “meat and potatoes” of the Spotlight Digital Profile, which is well-organized content that’s presented cleanly and professionally. The advertiser has a digital forum to present messaging from company leadership, helpful information about products and services offered, and all critical contact information to company management. What completes this circle of effective digital advertising is the ability to include stunning photography and captivating video content that grabs and retains the viewer’s attention. While the written word is a vital tool, there’s nothing like still and moving images to convey a brand’s strength and a company’s personality.

The Spotlight Digital Profile combines copy honed to improve SEO performance with graphics, photos, and video, resulting in an average 1.36 minutes of read time—a vast improvement over a fleeting few seconds. The result is that the viewer becomes more likely to recall your business and reach out to your company to explore more business possibilities. This is truly time well spent!

If you want to engage more effectively with your present and future customers, give me a call or send me an email. Together, we can explore how a Spotlight Digital Profile can inform your target audience and augment your business’s digital presence. I promise you that our discussion will be time well spent!