With an estimated 3 billion social media users worldwide, an increased focus on digital marketing is undoubtedly warranted—but what has become of more traditional techniques such as printed products?
Marketing for new or regenerating companies requires different techniques than for established businesses or even companies operating in a different market like the Pacific Northwest. Professional marketers can help new businesses successfully get out of the starting gate and navigate the marketing landscape during their initial years.
PR and marketing practitioners are increasingly using digital media to help clients connect with their target audience. A number of other trends are also at work, and agencies are adjusting their approach to carry out successful campaigns throughout the state.
Today, most companies know it’s important to have some sort of online and social media presence to remain competitive. But implementing an effective strategy in these areas can be challenging and sometimes downright intimidating for businesses.
Unproductive leadership habits include avoiding decisions and conflict, maintaining comfort-zone networks, needing to be liked, neglecting to listen enough
Women make up 48 percent of Alaska’s workforce, and the state’s economy depends on their successes. Yet women often face challenges when it comes to finding the resources they need to start or advance in business and are still fighting to earn the same wages men make for doing the same job.