Marketing Pro Returns to Spawn Ideas as President
After a year away from Spawn Ideas, Kaylee Devine returns as President as the firm becomes part of a national company, Iowa-based Strategic America.
After a year away from Spawn Ideas, Kaylee Devine returns as President as the firm becomes part of a national company, Iowa-based Strategic America.
The Prism Campaign Awards recognize the greatest achievements in Alaskan marketing over the past year.
Enterprising Women magazine has named Anchorage business owner Kristen Fowler Lindsey a winner of its 2019 Enterprising Women of the Year Awards.
Marketing for new or regenerating companies requires different techniques than for established businesses or even companies operating in a different market like the Pacific Northwest. Professional marketers can help new businesses successfully get out of the starting gate and navigate the marketing landscape during their initial years.
PR and marketing practitioners are increasingly using digital media to help clients connect with their target audience. A number of other trends are also at work, and agencies are adjusting their approach to carry out successful campaigns throughout the state.
Today, most companies know it’s important to have some sort of online and social media presence to remain competitive. But implementing an effective strategy in these areas can be challenging and sometimes downright intimidating for businesses.