Campbell Joins Blueprint Alaska
Blueprint Alaska welcomed Cassi Campbell as Blueprint Alaska’s first Account Executive. Campbell will work for the agency’s clients in a variety of capacities, including managing social media, writing and editing content, providing event support, and media relations.
“Cassi is an up-and-comer, and we’re looking forward to putting her energy and skills to work for our clients,” said Sarah Erkmann Ward, Blueprint Alaska president.
Campbell, a born-and-raised Alaskan, graduated from the University of Wisconsin–River Falls with a bachelor’s degree in marketing communications with concentrations in broadcast journalism and psychology in 2011 and is scheduled to complete her master’s degree in strategic communications in December 2019 from Purdue University. Her professional work experience brings unique industry knowledge to the firm after working with Matanuska Electric Association from 2012-2019 and the University of Alaska Anchorage’s Matanuska Susitna College from January-September 2019.
In This Issue
Spreading the Word
When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.