The sales team at Alaska Business Publishing Co. has decades of experience and extensive knowledge about advertising and marketing. We specialize in helping businesses reach key decision-makers in Alaska and building brand identity. In our Marketing ADvice column, we are sharing our knowledge to provide you with tips and ideas that will help you grow your business.
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We Publish “Stuff”
WRITTEN BY: CHARLES BELL I know —the headline isn’t very elegant. It is purposely vague because it was written to capture your attention.
Effective B2B Marketing Plans
WRITTEN BY: CHRISTINE MERKI Granted, there is a crushing amount of general information available on how to best execute a B2B marketing strategy.
Telling Your Best Story with a Business Profile
WRITTEN BY: JANIS PLUME As a business owner you want to find the best way to tell the story of your business. It can be a challenge to share your company’s products, services, and capabilities with existing and potential customers in a way that is engaging and convinces them that your business is worthy of consideration.
Celebrating 40 Years of Excellence Alaska Business Magazine
WRITTEN BY: CHARLES BELL Next year marks a significant milestone for Alaska Business magazine as we celebrate our 40th anniversary.
How to Maximize Marketing Impact on a Limited Budget
WRITTEN BY: CHRISTINE MERKI Maximizing your marketing impact with limited resources doesn’t have to equate to compromising your message’s potency.
Truth Well Told – Ethics In Advertising
WRITTEN BY: JANIS PLUME Good advertising combines visual and written components to present a compelling and persuasive message.
Nothing Changes, but Everything Is Different
WRITTEN BY: CHARLES BELL In In the ever-evolving realm of magazine publishing, C.S. Lewis’s poignant words, “Isn’t it funny how day by day nothing changes, but when you look back, everything is different?” resonate deeply.
It’s All in Your Hands
WRITTEN BY: CHRISTINE MERKI I don’t think I’m going out on a limb when I say print is here to stay.
Time Well Spent With Web Content
WRITTEN BY: JANIS PLUME Web ads occupy space on almost every site on the internet.
What happens when a city with fewer than 300 residents becomes a major freight and tourism hub, despite being accessible only by boat, plane, or a one-lane highway/railroad tunnel managed on a strict schedule?
If you’re in the City of Whittier, you get busy. The city has two separate transportation planning efforts underway, including a safety action plan under the federal Safe Streets and Roads for All initiative, which focuses on improving safety for pedestrians, cyclists, motorists, and emergency responders. The second is Whittier Moves, the city’s transportation master plan, which serves as the long-term roadmap for growth.