Optimizing Success with ‘Made in Alaska’ Branding

Alaska Business is proudly Alaskan, with our headquarters and the majority of our team based in Alaska. We are committed to supporting local businesses and celebrating the spirit of Alaska’s economy. For Alaska-based manufacturers, the Made in Alaska program is one valuable way to brand their product as locally crafted. Displaying the Made in Alaska logo can help businesses connect with consumers eager to support products that reflect the state’s unique identity. It’s a trusted symbol of authenticity that resonates with both residents and visitors alike.

Alaskan entrepreneurs whose goods qualify for the program may want to consider the Made in Alaska program to create a strong local identity in their core business strategy. Beyond the Made in Alaska program, here are some other ideas local businesses might want to consider as part of their marketing strategy:

• Emphasize why local matters by highlighting support for the economy, use of local resources, and community connection.
• Use compelling storytelling: Share your founder’s Alaska journey, introduce your team, and explain how Alaska inspires your offerings.
• Employ strong visual branding with high-quality images and videos showing products in authentic Alaska contexts.

Advertising in Alaska Business allows you to reach local decision-makers and purchase influencers focused on Alaska. People engage with our magazine electronically and through our many print distribution channels, such as hotels, airlines, conventions, and newsstands, so in-state readers and those visiting Alaska will see your advertising.

Ready to amplify your Alaska brand? Ask us how a targeted print/digital campaign can effectively share your story.