How to Maximize Marketing Impact on a Limited Budget
Photo Credit: chartchaik1| Envato
Maximizing your marketing impact with limited resources doesn’t have to equate to compromising your message’s potency.
According to insights from HubSpot Marketing, leveraging banner ads is one of the most efficient strategies for focusing on your desired audience while optimizing brand visibility and revenue. Alaska Business provides two distinct avenues for digital banner ad placement.
Our weekly MONITOR e-newsletter is a prime space for showcasing your message through banner ads or sponsored content. It seamlessly weaves your brand narrative into current events and reaches more than 5,000 subscribers per week through the newsletter. Impressively, the MONITOR boasts an open rate of 44%, surpassing the industry standard of 17-28% reported by Mailmunch for 2023.
A strategically crafted banner ad on Alaska’s premier media website* offers a streamlined approach to targeting specific industries. With tens of thousands of users annually and approximately 21,500 monthly visitors, this platform ensures your brand connects with a diverse audience. The efficacy of your banner ad is measurable, especially on Alaska Business’ industry pages, which cater to sectors ranging from Oil and Gas and Fishing to Mining and Tourism, among others.
For maximum impact, aim for simplicity with a touch of dynamism in your banner design. Consult with your dedicated Account Manager to devise an effective banner campaign or seamlessly integrate cross-channel marketing with your print endeavors. Consider it a strategic pathway to guide potential clients directly to your website.
For more marketing advice contact the Alaska Business marketing professionals at 907-276-4373
Current Issue
June 2025
A Three Minute read on Relationship Marketing
WRITTEN BY: CHRISTINE MERKI Those pesky salespeople.” Does that thought run through your head when you get a call? It does for me too, at times—and I’m in sales!
The Winning Strategy: Combine Print and Digital
WRITTEN BY: JANIS PLUME “Don’t put all your eggs into one basket,” applies to advertising as much as other aspects of life. It certainly applies to B2B advertising campaigns. For example, reinforcing your print ad campaign with digital ad components amplifies your success.
How To Craft A Compelling Business Profile
WRITTEN BY: CHARLES BELL Scheduling a Business Profile in Alaska Business magazine or a Spotlight Digital Profile on akbizmag.com offers businesses an excellent way to enhance their visibility and strengthen their credibility with decision-makers in Alaska.
