Chelsea Marketing ADvice

Aug 1, 2025 | Marketing ADvice

photographer

Kerry Tasker

By Chelsea Diggs, Account Manager, Alaska Business

In the rugged heart of Alaska—where mountains carve the sky and silence is broken only by the wind—lives a woman shaped by both the land and the future. A born-and-raised Alaskan, my roots run deep: from organizing tools in my father’s auto body shop and singing in the paint booth to standing beside my grandfather at political events, applauding innovation and purpose-driven leadership.

Surrounded by postcard-worthy beauty, I learned early the value of hard work, family, and community. That foundation guided me through a diverse career, from auto repair to healthcare, oil and gas, and now media. Each step taught me something new, but the common thread has always been clear communication, authentic relationships, and a passion for helping others succeed.

This new chapter follows the retirement of Janis Plume, who served Alaska Business clients for a decade. I’m honored to carry on his legacy—acting as a connector, problem-solver, and advocate for Alaska’s business community. Whether working with engineers, stakeholders, or small business owners, I strive to bridge gaps, build trust, and highlight the people and companies moving our state forward.

Alaska gave me everything—and if you ask what drives me, the answer is simple: family, community, and the breathtaking spirit of the 49th state.

For more marketing advice contact the Alaska Business marketing professionals at 907-276-4373

Current Issue

Alaska Business Magazine January 2026 cover

January 2026

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Alaska Business Magazine January 2026 cover
In This Issue
JUNIOR ACHIEVEMENT OF ALASKA + INDUSTRY SUPPORT
January 2026
In our first issue of 2026, we are again featuring two special sections: Junior Achievement of Alaska and Industry Support.

We’re honored again this year to celebrate our partnership with Junior Achievement of Alaska, a nonprofit that educates local youth about enterprise, business, money, and financial literacy. In the special section, three Junior Achievement of Alaska students weigh in on their experience with the exceptional volunteers and teachers involved with the program.

And in Industry Support, we explore the range of varied services that industry in Alaska requires, from mancamps to spill response to off-grid energy solutions.

Outside the special sections, make sure to check out the 2026 Economic forecast, where Alaska leaders share their insights on what may lie ahead in the coming year. Enjoy!

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