Chelsea Marketing ADvice

Aug 1, 2025 | Marketing ADvice

photographer

Kerry Tasker

By Chelsea Diggs, Account Manager, Alaska Business

In the rugged heart of Alaska—where mountains carve the sky and silence is broken only by the wind—lives a woman shaped by both the land and the future. A born-and-raised Alaskan, my roots run deep: from organizing tools in my father’s auto body shop and singing in the paint booth to standing beside my grandfather at political events, applauding innovation and purpose-driven leadership.

Surrounded by postcard-worthy beauty, I learned early the value of hard work, family, and community. That foundation guided me through a diverse career, from auto repair to healthcare, oil and gas, and now media. Each step taught me something new, but the common thread has always been clear communication, authentic relationships, and a passion for helping others succeed.

This new chapter follows the retirement of Janis Plume, who served Alaska Business clients for a decade. I’m honored to carry on his legacy—acting as a connector, problem-solver, and advocate for Alaska’s business community. Whether working with engineers, stakeholders, or small business owners, I strive to bridge gaps, build trust, and highlight the people and companies moving our state forward.

Alaska gave me everything—and if you ask what drives me, the answer is simple: family, community, and the breathtaking spirit of the 49th state.

For more marketing advice contact the Alaska Business marketing professionals at 907-276-4373

Current Issue

Alaska Business September 2025 Cover

September 2025

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The September 2025 issue of Alaska Business we dive deep into entrepreneurship in Alaska, from award winning designs for survival suits to a new model of affordable housing in rural locations to resources for startups and new business owners. Also in this issue we look at retail in the state, including online commerce, history, and second-hand treasures. Enjoy!
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