Branding: It’s More Than Just Visuals

First, let’s get one thing straight: name recognition is not branding. The fundamental goal of branding is bonding with customers, many of whom you’ve never met—and differentiating your goods or services from the marketplace. Sure, there has to be a visual component: the right colors, the perfect logo, or a clever slogan. But ultimately visuals are only one part of an effective branding campaign. You also want customers to feel a certain way when they think about your business, which comes through every interaction.

Suppose you would like to brand your business and connect with the decision-making community. In that case, Alaska Business offers a variety of products to help you achieve your goal. In addition to a print campaign in our magazine, we publish The Monitor e-newsletter weekly; it’s sent each Thursday to a specific group of business leader subscribers. Display ads on akbizmag.com feature highly targeted positioning opportunities. A Spotlight Digital Profile on our website can help you grow your online presence and offers unique content for increased SEO value. Or tell your story with a Business Profile designed to provide high visibility and longevity in our magazine. When you partner with Alaska Business, you can show and tell our readers who you are and what you can do.