Be Prepared

Nov 8, 2023 | Marketing ADvice

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YuriArcursPeopleimages | Envato

Janis Plume

By Janis Plume, Sr. Account Manager, Alaska Business

Our troop leader repeatedly said, “be prepared,” when I was a young Boy Scout. That was never more true than when we got ready to go on a winter camping trip. You don’t head out into the frozen wilderness without the basics that will not only help safeguard your survival but will also lead to a rewarding experience.

The same holds true for your business, which will require steadfast preparation of your marketing activity. Not only do you want to survive—you want to succeed!

In October we’re at the doorstep to another Alaska winter. This is the time to prepare for 2024. You may still be gathering the “nuts and berries” of this year’s bounty, but in order to have such a harvest next year you must also prepare for what lies ahead.

Your Alaska Business account manager can help you with preparations. We can get you into a state of solid marketing preparedness by talking with you to learn more about your goals, challenges, and even budget limitations. Armed with this information, we’ll work with you on developing the most effective advertising plan to reach your target market with print and digital media solutions offered by Alaska Business Publishing Co.

Contact your account manager and set up a time for a fruitful discussion that will lead to a state of marketing preparedness that you can count on. We’re ready to help you “be prepared.”

For more marketing advice contact the Alaska Business marketing professionals at 907-276-4373

Current Issue

Alaska Business December 2025 Cover

December 2025

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Alaska Business Magazine December 2025 cover
In This Issue
Alaska Native + Southcentral
December 2025
Alaska Native regional, village, and urban corporations operate in every industry all around the state, often in regions that don’t attract attention from other corporations. Our cover story for December 2025 is an excellent example, as it covers the investment Aleut is making in its region, Unangam Tanangin, or the Aleutian Islands, which stretch 1,000 miles into the Bering Sea and Pacific Ocean. The Alaska Native special section also visits Kodiak and the handful of corporations benefiting that region, and looks back over fifty years of ANCSA corporation history and how the corporations have built, maintained, and strengthened communications and relationships with their shareholders.

Also in this issue: building a company and planning an exit strategy; several ESOPs, and UAS’ foray into a new model for tuition. Enjoy!

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