Alaska Airlines Captures Number One J.D. Power Ranking for Twelfth Consecutive Year
Alaska Airlines’ twelve J.D. Power awards.
SEATTLE—For the 12th year in a row, Alaska Airlines is recognized as the highest ranked airline in customer satisfaction among traditional carriers in the J.D. Power 2019 North America Airline Satisfaction Study. Alaska won this year with its best score ever.
“All 22,000 of us at Alaska take tremendous pride in J.D. Power. Staying on top for a dozen years is a stunning accomplishment for our fantastic people, especially during a time of significant change as we brought two airlines together,” said Alaska Airlines CEO Brad Tilden. “It’s a fitting recognition for our people and the hard work they do for every customer on every flight. They’re proving there’s a better way to fly.”
The J.D. Power study measures the satisfaction of business and leisure travelers who flew a major North American carrier between March 2018 and March 2019. Alaska won among traditional airlines with an overall score of 801, up twenty-six points from 2018. This is the first time Alaska has scored higher than 800 on the J.D. Power 1,000-point scale.
“While we’re not the biggest, we love being the best for our guests,” Tilden said. “We have great people who consistently provide genuine service and we offer a premium product at a lower price. To our guests – thank you for having high expectations and for always pushing us to get better.”
In this year’s study, Alaska received the highest ranking in six out of seven categories among traditional airlines: aircraft; check-in; cost and fees; boarding/deplaning/baggage; flight crew; and reservation. The scores are an improvement in every category compared to last year, with significant improvement in the inflight service category. Learn more at jdpower.com/awards.
Alaska continues to invest in improvements to its inflight products: Ongoing retrofitting of interior cabins including new seating, and the addition of foot rests in First Class; installation of high-speed satellite Wi-Fi on more and more aircraft; free text messaging and entertainment with Most Free Movies in the Sky; and new, fresh food options and craft beers with a West Coast vibe from local companies. Alaska is also unveiling renovated and refreshed lounges from Anchorage to Los Angeles.
Alaska loves the West Coast, but – thanks to eighteen airline partnerships – can also connect flyers to the world with our Global Partners who fly to more than 900 amazing destinations around the globe. Alaska also bridges the West Coast to the East Coast, from Big Sur to the Big Apple, with dozens of routes linking cities on both coasts. Flyers can earn and redeem miles with Alaska’s highly-acclaimed Mileage Plan program, with award travel that starts at only 5,000 miles.
This year Alaska was also voted top airline by flyers in the annual American Customer Satisfaction Index Travel Reporter; Kayak named Alaska the Best US Airline; TripAdvisor named Alaska the Best Mid-Size Airline in North America; and Alaska was ranked the number two airline in the US by The Points Guy.
In This Issue
Spreading the Word
When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.