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Blaze Pizza Opens First Alaska Restaurant in Wasilla

Nov 16, 2023 | News, Retail

The Wasilla store is the first of four planned for the fast-casual pizza franchise that lets customers make their own pizza.

Patricia Morales | Alaska Business

November 14 marked opening day for Blaze Fast-Fire’d Pizza in Wasilla, the fast-casual artisanal pizza franchise’s first foray into the 49th State.

Former Olympian Owner

Blaze Pizza is owned and operated by Alaska-born partners Greg Persinger and Catharine Persinger. The pair also own Firehouse Subs, next door to Blaze at 1080 East Steam Commons Avenue in Wasilla, on Home Depot Hill.

The partners have experience opening franchise eateries in Alaska; they opened the first Firehouse Subs in Alaska in Fairbanks in 2018 after Greg, a member of Team USA at the 2018 World Men’s Curling Championship, discovered the chain restaurant while on the road competing. At the time, Catharine told FastCasual.com that Greg took the team to eat at Firehouse Subs and they started winning; more Firehouse visits led to more wins and a national title for the team. When a Fairbanks sub shop closed, the partners took it as a sign it was time to bring his good luck with Firehouse Subs to Alaska. They now operate Firehouse Subs restaurants in Fairbanks, Anchorage, and Wasilla, along with three Cold Stone Creamery locations in Fairbanks, Wasilla, and Eagle River.

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June 2024

“We’re thrilled to bring this beloved brand to the state of Alaska,” Greg says. “Blaze Pizza is like nothing else in the area. Whether for a quick lunch or a family dinner where everyone can customize their pizza and get exactly what they want, we can’t wait for everyone in Wasilla to give Blaze a try.”

Pizzas made to order are cooked in a fast-fired artisanal oven.

Patricia Morales | Alaska Business

Guests can combine more than forty-five options, including ingredients like roasted peppers, artichokes, roasted garlic, and plant-based chorizo or keep it simple with a classic pepperoni and cheese pizza. With multiple crusts to choose from, including their signature made-from-scratch dough, a gluten-free crust, and cauliflower, Blaze goes to great lengths to provide guests with an experience that meets their lifestyle.

In addition to pizza, Blaze offers build-your-own and specialty salads, cheesy bread, and desserts. The Wasilla location will offer dine-in and carry-out. The franchise makes giving back to the community a top priority, offering an in-restaurant fundraising program that returns 20 percent of event proceeds back to local organizations and individuals in need. Those interested in fundraisers can visit blazepizza.com/fundraising.

Blaze Pizza opened in Wasilla November 14.

Patricia Morales | Alaska Business

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Delivering Anchorage's Promise
June 2024
Welcome to the June 2024 issue, which features our annual Transportation Special Section. We've paired it this year with a focus on the Pacific Northwest and Hawai'i, as Alaska has close ties to both that reach far beyond lines of transportation. Even further out past our Pacific Ocean compatriots and our Canadian neighbors to the east, Alaska's reach extends to India and Singapore. Enjoy this issue that explores many of Alaska's far-flung business dealings.
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