Alaskan Brewing Releases Blonde Ale for Summer
JUNEAU—The latest summer seasonal release from Alaskan Brewing Co. is an American classic: Blonde Ale.
“We brewed our blonde with wildflower honey to add a subtle honey flavor and a hint of sweetness to the classic light-bodied style,” said Alaskan Brewing Co. head brewer, Rob Day. “The moderate hop bitterness and light maltiness of blonde create a crisp, smooth character, while the wildflower honey comes through primarily in the aroma and finish.”
Since 1988, Alaskan Brewing has released seasonal brews ranging from smoked beers to winter warmers. Alaskan Blonde replaces the former summer seasonal offering, Kolsch, which has been added to the year-round lineup. Alaskan Blonde Ale was brewed to be lower in alcohol, at 5 percent alcohol by volume (ABV), with a move towards smoothness and refreshment and away from bitterness and hoppy flavors.
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Spreading the Word
When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.