Alaskan Brewing Creates Hard Seltzer with Alaskan Twist
Alaskan Hard Seltzer to release at Juneau and Anchorage events
JUNEAU—Alaskan Brewing Co. has produced award-winning craft beer since their 1986 beginnings, but the brewery’s latest release marks their first foray outside the world of malts and hops: Alaskan Hard Seltzer.
Alaskan Hard Seltzer is brewed with an ingredient that should be familiar to fans of Alaskan’s ales: locally foraged Sitka spruce tips. “We’ve been brewing beer with Sitka spruce tips for twenty years, so we knew their unique flavor profile would provide a great base for our hard seltzers,” said Alaskan Brewing Co. Product Development Lead, Dave Wilson. The initial release will feature two flavors: Spruce Lemon Lime and Spruce Cherry Grapefruit. “The spruce tips lend a citrusy, berry-like character, which naturally complements the crisp lemon-lime and cherry-grapefruit flavors in the hard seltzer,” Wilson explained.
Alaskan Hard Seltzer is brewed much like a beer, substituting fermentable sugar for malt and omitting the hops. During the fermentation process, the yeast converts every bit of sugar into alcohol, resulting in a beverage that is free of sugar and gluten, and much lower in carbs and calories than beer, coming in at an ABV of 4.5 percent, ninety-five calories and two grams of carbs. “We’ve been perfecting our hard seltzer this year, and we’re excited to offer a sugar-free, gluten-free craft brewed beverage that reflects the quality and spirit of the Alaskan Brewing Company,” said Chief Operations Officer, Kristi McGuire. “We’re initially releasing these two new hard seltzers in our home state of Alaska, and we hope to share these Alaskan brews with some of our other markets next year.”
The taste of Alaskan Hard Seltzer is represented by the vivid greens and reds of the northern lights featured on the can label, dancing across a dark Alaskan sky on a crisp, cold night.
Alaskan Hard Seltzer will be available on draft and in six-pack cans in Alaska only starting November 1. To celebrate the launch, the company is hosting events in Juneau and Anchorage. In Juneau, fans can get a sneak preview on Friday, October 25 from 4-6 p.m. at the Triangle Club Bar, the Hangar on the Wharf, McGivney’s Sports Bar & Grill in the valley, and the Imperial Saloon, where Alaskan Brewing’s Brew Crew will be handing out Alaskan Hard Seltzer samples and giveaways during Game 3 of the World Series. Anchorage fans can sample the seltzer at the release party at 907 Alehouse on November 1 from 7-10 p.m., with giveaways, a photo booth, and live music from I Like Robots.
Become an Industry Sponsor
In This Issue
Spreading the Word
When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.