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AEDC Launches Initiative to Attract Remote Workforce to Anchorage

Sep 8, 2020 | News, Nonprofits, Professional Services

As Americans across the country consider relocating to less densely populated areas due to both COVID-19 concerns and an increasingly decentralized workforce, Anchorage Economic Development Corporation (AEDC) wants to make sure Anchorage is a part of that conversation. 

From increased spending at local businesses and restaurants, to bolstering the available workforce with new energy and skill sets, attracting a remote workforce to Anchorage has a direct benefit to the local economy. 

“We’re looking to attract remote workers whose lifestyles are a great fit for Anchorage—people who might have been living here all along if it wasn’t for that perfect job tying them to a different city,” said Bill Popp, president and CEO of AEDC. “We see a lot of opportunity here over the next few years and we’re starting out by targeting areas with high concentrations of remote workers, zeroing in on people with interests that complement living in Anchorage, and seeing what kind of response we get.”

AEDC’s newly created landing page for remote workers aims to highlight the perks of living in Anchorage, and provide resources for those considering relocating alongside testimonials from Anchorage residents. 

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Alaska Business Magazine September 2020 Cover

September 2020

With 42 percent of the US labor force currently working from home full time, and companies like Twitter, Slack, Nationwide Insurance, Mastercard, and more announcing plans to continue the option of remote work indefinitely, this is expected to be, for some, a permanent shift in work culture extending far beyond a temporary pandemic response. 

“As economic development models diversify from targeting only site selectors and large corporations, the focus instead is on the individual making that choice about where they want to live,” said Emma Irish, director of strategic initiatives at AEDC. “The fact is, Anchorage is already set up for a remote workforce—we have professional co-working spaces, 5G mobile data, 1 GIG internet speeds, and a seemingly endless selection of coffee shops. Now we’re just opening our door and inviting this workforce in.”

AEDC’s message to members of the remote workforce? When you can work from anywhere, live in Anchorage. 

 

Alaska Business Magazine September 2020 Cover

In This Issue

Spreading the Word

September 2020

When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.

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