Alaska Business Magazine Earns Global Awards
The opening spread of “Favoring Fresh Eats” from the April 2021 issue of Alaska Business magazine. Designed by Art Director Monica Sterchi-Lowman with a photo from Arctic Harvest Deliveries.
The design of this magazine earned recognition from Trade Associations Business Publications International (TABPI) at the 2022 Tabbie Awards.
Alaska Business is one of eleven publications to receive three or more honors from the organization representing English-language business-to-business journalism around the world.
Art Director Monica Sterchi-Lowman earned bronze medals in two categories: Opening Page or Spread and Front Cover, Digital Imagery.
The cover was for the May 2021 issue of Alaska Business, trailing gold-medal winning The Champion (a trade publication for criminal defense lawyers) and silver medalist E&T (Engineering and Technology magazine). The design places bright yellow text reading “Alaska’s Oil & Gas One-Two Punch” over superimposed high-contrast red and blue images of a pipeline and wind turbines. One of the judges commented, “I love how the copy is incorporated into the cover image so it comes across as one integrated visual.”
The opening spread was inside the April 2021 issue for an article titled “Favoring Fresh Eats,” bested by page layouts from Inside Dental Hygiene and Queen’s Alumni Review. A note from TAPBI says of the design, “Stunningly clean, crisp photo pops out of the white background and really draws the reader into the story. Beautiful work.”
The third honor is a Top 25 selection for Best Single Issue, namely the October 2021 issue of Alaska Business containing the annual Top 49ers feature, which notably turned the corporate directory sideways. “I like to see what I can get away with,” says Sterchi-Lowman. “I like to see print as an interactive object.”
The gold medalist in the category is the April 2021 issue of Visual Merchandising + Store Design, or vmsd, followed by issues of Queen’s Alumni Review and The Foreign Service Journal, which happened to focus on Arctic diplomacy. Other honorable mentions went to whole issues of The Champion, E&T, Dartmouth Alumni Magazine, and HR Magazine, among others.
TABPI President Paul J. Heney says entries for the 2022 Tabbies demonstrate how trade, association, and business publications remain a powerful medium for informing business leaders and other professionals they serve. “As the Tabbie Awards closes in on two decades of celebrating b2b journalism, it’s delightful to see how adaptable and forward-thinking our industry has become,” Heney says.
A year earlier, Sterchi-Lowman won a gold medal at the 2021 Tabbies in the Opening Page or Spread category for the article “Getting Ahead of the Curve” from July 2020.
A full list of winners is on the TABPI website.