Providence Children’s Hospital Launches New Brand

Jun 29, 2022 | Healthcare, News

Providence Alaska Children's Hospital

The new logo for the former Children’s Hospital at Providence.

Providence Health & Services Alaska

Alaska’s only children’s hospital is unveiling a new brand designed to provide a child-centric visual identity. Formerly known as The Children’s Hospital at Providence, the Anchorage facility now goes by the name Providence Alaska Children’s Hospital, with a new logo to match.

System-Wide Rebranding 

The previous sign on Tower C of Providence Alaska Medical Center came down on June 25, replaced by a new sign on the fourth floor, one floor higher.

“Our new brand symbolizes our solidarity as we work to create a healthier, more compassionate, more loving community,” says Esther Pitts, executive director of Providence Alaska Children’s Hospital. “Although our logo has changed, our commitment to provide the best care possible to Alaska’s kids continues.”

Pitts says the crayon-colored typeface represents expertise in pediatrics and illustrates that the hospital puts kids first.

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Providence Alaska children’s hospital leaders and community stakeholders were involved with the creation of the new logo, helping to ensure the visual identity was child-centric while also aligned with Providence’s new master brand visual identity, such as the use of the colors blue and green.

“Strong partnerships are key to providing the best acute care for children in our communities,” says Dr. Rob Lovrich, chair of the physician advisory board at Providence Alaska Children’s Hospital. “When we’re able to treat children in a welcoming environment, it helps us reassure them that they are our top priority, even in situations that can be scary or unfamiliar.”

The rebranding is part of an organization-wide brand transition that began in 2020 across Providence’s seven-state system.

In Alaska, the transition began at Providence St. Elias Specialty Hospital in midtown Anchorage and continued with brand updates at the main branch of Providence Alaska Medical Center, Providence Kodiak Island Medical Center, Providence Valdez Medical Center, and Providence Seward Medical Center.

Providence Alaska Children’s Hospital, located within Providence Alaska Medical Center, is a 146-bed inpatient facility with a newborn intensive care unit, pediatric intensive care unit, and maternity center.

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December 2023
This year marks the first annual publication of the Alaska Business Top Docs, a directory of the best doctors practicing in Alaska as nominated by their peers. To gather this information, we invited local, licensed doctors to tell us which of their peers they think excel in providing healthcare to Alaskans through an online survey.
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