Northrim Bank Opens Branch in Soldotna
Northrim Bank announced the opening of its newest branch, the Soldotna Financial Center, located at 44384 Sterling Highway, Suite 101 (Peninsula Center Mall). The bank expressed a great deal of excitement in joining the Kenai Peninsula community.
“We know that the Kenai Peninsula is a thriving area of the state and we are happy to be opening our new branch in Soldotna,” said Northrim Bank Chairman, President, and CEO Joe Schierhorn,. “It was a good opportunity to expand our branch network within Alaska.”
The new location is the newest iteration of Northrim’s “branch of the future,” blueprint used in the design of its Lake Otis Community Branch, opened in 2015, and its Eastside Community Branch, opened late last year. The focus of the new branches is on customer interaction in a more efficient footprint. The streamlined design continues the Bank’s focus on personalized service, as part of its vision to be Alaska’s premier bank of choice.
The Soldotna Financial Center brings Northrim Bank to sixteen branches throughout Alaska and expands its reach onto the Kenai Peninsula, a new market area for the Bank. Together with its wholly-owned subsidiary, Residential Mortgage, Northrim continues to connect with Alaskans throughout the state. The branch opens on May 6 for regular business hours, Monday through Thursday 9 a.m. to 5 p.m., Friday 9 a.m. to 6 p.m. and Saturdays 10 a.m.-2 p.m.
“We are excited to join the Kenai Peninsula,” said Schierhorn. “Having a location in this area of Alaska allows us to meet customers in a new area of the state. We look forward to engaging with the community and meeting our new neighbors.”
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Spreading the Word
When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.