Midtown Fred Meyer Wins 2025 Alaska Grown $5 Store Challenge

The state’s prize for promoting Alaska Grown produce returns to a major retailer. Fred Meyer is the winner of the 2025 Golden Carrot award in recognition of its marketing efforts, support, and success during the 9th annual “Alaska Grown $5 Challenge” campaign.

A Growing Campaign

The Oregon-based arm of the Kroger supermarket chain has won the Golden Carrot twice before, honoring the Palmer location in 2019 and 2020. For 2025, however, the prize comes to Midtown Anchorage, site of Fred Meyer’s flagship store on Northern Lights Boulevard.

Fred Meyer-Northern Lights maintained Alaska Grown displays throughout the year, with Alaska Grown marketing materials provided by the Alaska Division of Agriculture. Dedicated displays included Alaska Grown tomatoes, cucumbers, basil, potatoes, and carrots.

In October, Fred Meyer-Northern Lights held a grand reopening ceremony, which further highlighted and promoted the Alaska Grown products sold there.

“Fred Meyer-Northern Lights store has a beautiful display of Alaska Grown produce in the aisle just inside the front door,” says Division of Agriculture Director Bryan Scoresby. “Every customer coming into the store will pass it and can’t miss Alaska Grown. The division is proud of the extra efforts the Northern Lights store made this year.”

In partnership with an Alaska distributor, Fred Meyer also worked in 2025 to get Alaska Grown carrots and potatoes into its Juneau store, increasing distribution of Alaska Grown products, creating new markets for local farmers, and increasing accessibility for Alaskans.