Effective B2B Marketing Plans

A key objective of an effective B2B marketing plan is helping marketers connect with decision-maker

Granted, there is a crushing amount of general information available on how to best execute a B2B marketing strategy. A big caveat: Alaska is its own beast, a mix between ongoing economic opportunities and the logistical challenges that come with 1,000 miles of separation from our closest US neighbor. A B2B plan that works in Seattle, Denver, or Tallahassee doesn’t always resonate with Alaskans.

This is where Alaska Business comes in. We have the tools marketers need to reach the decision-makers who do business in Alaska. As you may be aware, Alaska Business has evolved into much more than a print magazine.We have developed many strategies—print and online—to get your message out.

• Print and Digital Advertising is a dynamic duo. Recent research shows that campaigns combining print and digital ads experience 400% more effective results.
• Business Profiles are a full-page advertorial where the client controls the narrative.
• Banner Ads and Sponsorship Content in The Monitor, an e-newsletter, reach our readers weekly.
•  A Spotlight Digital Profile is a terrific way to increase your online presence and generate SEO traction through our website that you can measure
• You can choose to place a Banner or Tile Ad on one of the industry pages on our award-winning website, designed for business leaders.

Through our primary B2B audience combined with our distribution, Alaska Business reaches all corners of Alaska. It’s where industry leaders turn for information and up-to-date insights. Ask your Account Manager today to present a marketing plan for you using a mix of tools that will help you make the right connections!