Thrively Digital Hires Eric Fullerton as Director of Account Strategy
Thrively Digital has tapped Eric Fullerton as its new Director of Account Strategy. Fullerton, formerly vice president and director of marketing for the Alyeska Resort, brings a wealth of experience to the position. He’s spent more than twenty-five years in the ski, travel, tourism, and hospitality industries and has a proven track record in marketing, sales, and technology.
“Eric’s extensive experience with both agencies and on the client side brings a new level of strategic insight to Thrively,” President and Owner Kristen Fowler Lindsey says. “He has a keen ability to zero in on opportunities that bring fast results for our clients so they can be even more successful.”
Fullerton, who has an MBA from Phoenix University in the areas of internet, traditional, and electronic marketing, has a passion for helping clients find creative solutions using technology and the internet to build business and create customer value.
“I am excited to leverage my experience and skills to join Kristen and the team in implementing their vision for creatively finding new ways for clients to succeed,” Fullerton says.
In his new role, Fullerton will lead the development and implementation of marketing programs for Thrively clients. He’ll focus on building long-term relationships and creating a service delivery vision for Thrively’s innovative account strategists.
“My passion for overcoming challenges and finding innovative approaches for high ROI solutions seems to already be a great fit with this team of experts that are assembled here,” says Fullerton.
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Spreading the Word
When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.