Thrively Digital Hires Eric Fullerton as Director of Account Strategy
Thrively Digital has tapped Eric Fullerton as its new Director of Account Strategy. Fullerton, formerly vice president and director of marketing for the Alyeska Resort, brings a wealth of experience to the position. He’s spent more than twenty-five years in the ski, travel, tourism, and hospitality industries and has a proven track record in marketing, sales, and technology.
“Eric’s extensive experience with both agencies and on the client side brings a new level of strategic insight to Thrively,” President and Owner Kristen Fowler Lindsey says. “He has a keen ability to zero in on opportunities that bring fast results for our clients so they can be even more successful.”
Fullerton, who has an MBA from Phoenix University in the areas of internet, traditional, and electronic marketing, has a passion for helping clients find creative solutions using technology and the internet to build business and create customer value.
“I am excited to leverage my experience and skills to join Kristen and the team in implementing their vision for creatively finding new ways for clients to succeed,” Fullerton says.
In his new role, Fullerton will lead the development and implementation of marketing programs for Thrively clients. He’ll focus on building long-term relationships and creating a service delivery vision for Thrively’s innovative account strategists.
“My passion for overcoming challenges and finding innovative approaches for high ROI solutions seems to already be a great fit with this team of experts that are assembled here,” says Fullerton.
In This Issue
The Art of Architecture
Architects often find themselves facing something of a chicken and egg dilemma. When it comes to design, what takes precedence—form or function?
“It’s a great question, and it’s probably a loaded question,” says David McVeigh, president of RIM Architects. “You can ask ten different architects and get ten different answers.”
Many of the factors that influence those answers land outside the architect’s control. The client’s vision for the building, its location and intended use, the project budget, and whether the design must conform to specific guidelines are all details the architect must consider when determining how much emphasis to place on aesthetics and how much on function.