Peter Pan Seafood Adds De Caro as VP of Retail Sales and Product Development

Peter Pan recently welcomed Michael De Caro to its team as Vice President of retail sales and product development. In this position, De Caro leads the team developing new retail items and portion control, playing an important role as the company produces more value-added products this year. 

Peter Pan came under new ownership at the beginning of 2021. One of the core values of the new company is to produce extraordinary products that delight and satisfy, with an emphasis on quality standards and a commitment to excellence that is second to none. With years of experience in the industry and a vast knowledge of the species of Alaska fish, De Caro helps carry out this core value. 

De Caro says that he and the team at Peter Pan are focused on producing more value-added products domestically, rather than exporting the resource overseas for processing. This will allow Peter Pan to be responsive to the market and what its customers are looking for, and, with less back and forth between multiple facilities, they will have great traceability of the product. 

De Caro comes to Peter Pan with years of experience in the industry. His career began in the restaurant industry where he trained as a chef before he eventually began working as a seafood supplier in Seattle. Most recently, De Caro worked for Eastern Fish Company