Alpine Air Alaska Promotes Sasha Swift to General Manager
Sasha Swift has been promoted to General Manager of Alpine Air Alaska. She assumes this responsibility from Deb Essex who has run the company with her husband Keith for fifteen years. Swift will report to the company’s president and board of directors and will consult closely with the company’s director of operations. Along with other members of the executive team, Swift will manage a fleet of fourteen helicopters and four locations in Southcentral Alaska.
“Sasha joined us five years ago and quickly took on complex responsibilities in the business,” says Keith Essex. “She is an excellent team manager with a background in marketing, operations, finance, and administration. This is a natural progression for her, and a much deserved promotion.”
Swift began her aviation career in 2005 with the US Air Force as an air traffic controller for fourteen airports. After years in diverse roles with finance companies and technology start-ups, Swift joined Alpine Air Alaska in 2015 as director of marketing.
In This Issue
Spreading the Word
When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.