ADP, AEDC Team Up to Promote Small Business Saturday
ANCHORAGE—Anchorage Downtown Partnership (ADP) and Anchorage Economic Development Corporation (AEDC) are encouraging holiday shoppers to buy local on Small Business Saturday (November 30).
Every year, ADP partners with American Express and the Anchorage business community with the aim of creating an impactful Small Business Saturday. This year, with the help of AEDC, the campaign has expanded to cover local businesses across the city.
“We are thrilled to have forty-five downtown retail stores and restaurants and a total of sixty-two participating businesses citywide,” says Amanda Moser, ADP Executive Director. “Our small, locally owned business community in downtown and throughout Anchorage is growing every year and organizing Shop Small Saturday is one way to show our support.”
Bill Popp, President and CEO of AEDC, echoed Moser’s enthusiasm. “What national data tells us is that between 40 and 68 cents per dollar will circulate in the local economy if it’s spent locally.”
Similar to the 2018 celebration, the city’s annual Holiday Tree Lighting Ceremony will be combined with Shop Small Saturday to signify a kickoff to the holiday season. Shoppers are encouraged to enjoy a day of discounts at participating stores (a list is available here).
Shoppers can present receipts at the Tree Lighting Ceremony in Town Square Park from 5-7:30 p.m. at the Shop Small tent and get entered to win a family four-pack of tickets to Cirque Dreams Holidaze at the Performing Arts Center presented by Anchorage Concert Association or two roundtrip tickets with Alaska Airlines. The winner will be drawn after the lighting of Anchorage’s holiday tree.
The Downtown Anchorage Shop Small list and specials can be found at www.Anchoragedowntown.org.
In This Issue
Spreading the Word
When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.