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Ravn Alaska Partners with Data Analyst to Guide International Routes

Feb 9, 2022 | News, Transportation

TRANSPORT Northern Pacific 4

One of Northern Pacific’s first 757s, freshly painted in California.


To structure routes for its international spin-off Northern Pacific Airways, Ravn Alaska is partnering with Planitas, a specialist in airline revenue analytics.

Drilling Down to Data

Ravn Alaska will analyze business operations for its routes across Alaska to include Northern Pacific Airways, its recently formed transoceanic airline that will connect Asia and the Lower 48, using Anchorage as a hub airport. To power all revenue data analytics and performance insights, the airline is using Planitas’ analytics platform, ADAPTiv ABIS.

ABIS will provide access to business intelligence regarding flight revenue performance, including connections traffic and partnership contributions. The platform will enable Ravn Alaska to make crucial, real-time decisions and changes to marketing operations and pricing.

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“We are making some major improvements to our operations, including greater visibility of our sales performance,” says Rob McKinney, CEO of Ravn Alaska and Northern Pacific Airways. “ABIS will improve our forecasting and enable us to make business critical changes to revenue management strategies using real-time information. The quality of data that ABIS provides is essential to our ability to make commercial decisions on a day-to-day basis. I am looking forward to working with Planitas as we head into 2022.”

Simon Grennan, CEO of Planitas, adds, “We have developed ABIS to be the best-in-class analytics software for understanding flight revenue performance and improving forecasting accuracy. ABIS will empower Ravn Alaska’s pricing and revenue management teams to improve sales and revenue streams by making better, more informed decisions. We are delighted to be working with Rob and his team.”

Founded in 2000 and headquartered in Dublin, Ireland, Planitas is a specialist partner in revenue intelligence, providing both software solutions and advisory services from its ADPATiv platform. It offers cloud-based solutions for the airline industry, including its data analytics software, ABIS; its ancillary pricing solution, MAX; and PRESCRIBE its AI/ML Price Recommender Engine.

Northern Pacific is in the process of acquiring a fleet of previously used 757 airliners for flights that could begin later in 2022, operating out of the disused North Terminal at Ted Stevens Anchorage International Airport. Sister airline Ravn Alaska currently flies propeller-driven De Havilland Dash-8-100s and Dash-8-300s from Anchorage to Kenai, Dutch Harbor, Homer, Valdez, St. Paul Island, Aniak, Unalakleet, King Salmon (seasonal), St. Mary’s, Sand Point, and Cold Bay.

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In the February 2024 issue of Alaska Business, we engineered a special section that inspects the many ways architecture and engineering enrich our lives, from creating beautiful and functional spaces to crafting functional and safe transportation corridors. In addition to the built world in which we live, this issue celebrates small businesses and the many functions they provide, whether they're developing tools in the healthcare industry or opening new dining locations.

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