ecoATM Gazelle Expands Self-Service Kiosks for Recycling and Reusing Smartphones to Alaska
ANCHORAGE—ecoATM Gazelle, a world-leader in the reCommerce of consumer electronics is bringing its payment-for-handset kiosks to Alaska.
With initial Alaskan kiosks to be positioned in Walmart and Kroger locations in the Anchorage area, ecoATM Gazelle is providing Alaskans a convenient trade-in service with immediate payment, and the assurance that the devices will not contribute to the growing e-waste crisis or end up in landfills.
“Expanding into Alaska on the heels of our international launch in the U.K., ecoATM Gazelle is continuing its mission to reduce e-waste production by offering a more financially and environmentally conscious way to trade-in consumer electronic devices,” explained Yanyan Ji, SVP, Marketing and GM, e-Commerce at ecoATM Gazelle. “Taking the initiative to create a greener planet, ecoATM Gazelle aims to create sustainable global solutions and change how people around the world think about pre-owned consumer technology.”
Eighty-five percent of Americans are either unaware or do not care that electronic waste (discarded phones, computers, electronics) make up the fastest-growing waste stream in the United States, according to a recent survey on consumption and recycling habits by ecoATM Gazelle. In Anchorage alone, only 25 percent of citizens used recycling services in 2017.
ecoATM Gazelle is working to reduce this trend and, with the help of its customers, has diverted over 20 million devices and counting from landfills in the US and now the U.K. too. This success has centered around offering a fair price for consumers’ pre-owned devices.
“We have provided this widely popular service to millions of customers in the mainland U.S. for over a decade,” added Ji. “We are excited now to offer the same for customers in Alaska, while protecting the environment on a global scale.”
Device pricing is determined by the model, specific condition, memory capacity and value in the second-hand markets. Each phone is instantly and carefully evaluated using a unique machine vision system, electrical diagnostics, and artificial intelligence system all within the automated ecoATM kiosk.
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When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.