HOTWORX Franchise Expands to Alaska, Starting in Wasilla
Tracey Pidge and Ciara Boyce are bringing a 24-hour infrared sauna fitness franchise to Alaska, beginning with a Wasilla location later this year.
Photo Credit: HOTWORX
A mother-daughter team who formerly lived in Alaska is returning with a workout studio guaranteed to thaw chilled muscles even in the midst of winter. Tracey Pidge and Ciara Boyce are bringing HOTWORX, a 24-hour infrared sauna fitness franchise, to five locations across Alaska, beginning with a studio that will open this fall in Wasilla.
“Alaska winters are long and dark, and we know firsthand how much that affects people,” Pidge says. “HOTWORX gives our members a place to feel warmth, energy, and community during the months when that is hardest to find. Bringing that home to Alaska means everything to us.”
Hottest Fitness Trend
HOTWORX combines infrared heat with isometric and high-intensity interval training in a 24-hour studio model. Each location offers several small saunas—the Wasilla location will have eight, each of which accommodates three people—in which members can combine the benefits of infrared heat with 30-minute isometric workouts or 15-minute high-intensity interval training (HIIT) sessions. Hot yoga, hot Pilates, and hot cycle sessions, led by a virtual instructor, can be booked through an app and attended 24 hours a day. The workout studios also have cross-training equipment onsite that doesn’t require app booking to use.
Current Issue
July 2026
Pidge and Boyce own and operate studios in University Place, Washington and Lacey, Washington, each of which have grown to more than 600 members. That operational track record gives the team a strong foundation as they introduce HOTWORX to a new state. Boyce, a US Army veteran and certified personal trainer, credits her time in the military with shaping the discipline and leadership she now brings to the studios.
The mother-daughter duo says the brand’s accessibility was a central reason for their commitment to HOTWORX, noting some of their members have regained mobility and improved their health through the infrared workouts.
The HOTWORX studio in Wasilla will be located next to Great Harvest Bakery and Café, at 2301 Sun Mountain Ave Suite C.
Photo Credit: Rindi White | Alaska Business
Since its founding in Marrero, Louisiana, in 2017, HOTWORX has become a fast-growing fitness franchise, with more than 800 studios and 400,000 members. Pidge and Boyce plan to open four more across Alaska in the coming years, and three more in the Lower 48.
“Tracey and Ciara are exactly the kind of operators we want leading our entry into a new state, and especially in a state with such a unique business climate,” says Stephen P. Smith, founder and CEO of HOTWORX. “Every new state we enter reflects the growing demand for accessible, 24-hour infrared fitness, and Alaska is a market we have long looked forward to serving. The Wasilla studio is the beginning of a much larger HOTWORX presence across the state in the years ahead.”
