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New Storefront for Fishe Wear Outdoor Fashions

May 1, 2023 | News, Retail, Small Business

Fishe Wear’s second Anchorage location at 704 West Fourth Avenue.

Alaska Business

The “she” in Fishe Wear signifies outdoor fashions designed by and for women. To show off the Alaskan-owned brand to the tourist crowd, Fishe Wear is expanding to a new location in Downtown Anchorage.

Alaskan-Inspired Designs 

The storefront at 704 West Fourth Avenue held a grand opening and ribbon cutting ceremony on Friday. The shop is located in the same building as Cabin Fever Gifts and the Octopus Ink clothing store and across the street from Trader Jack’s.

“We are thrilled to open our new store in downtown Anchorage and share our Alaskan-inspired designs with locals and tourists alike,” says Linda Leary, founder and CEO of Fishe Wear. “Our goal is to inspire more women to get out on the water and to feel comfortable and confident while doing it. Opening a second location only increases our visibility to even more female anglers and outdoorswomen.”

Leary started Fishe Wear in 2015, and the company has a showroom in Midtown, far from the Anchorage tourist track. With the new location, Fishe Wear is looking forward to a busy summer providing women’s fishing clothing and accessories to out-of-towners and Alaskans alike.

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Leary launched the brand after a lifetime of fishing in ill-fitting clothing. She crafted fishing gear and apparel for herself and other female anglers, from leggings and drybags to fishing tools and Xtratuf boots. All Fishe Wear products are designed and tested in Alaska, using high-quality materials and vibrant prints.

The downtown storefront, conveniently located among many busy hotels and restaurants, gives visitors a chance to stock up on gifts, gear, and other fishing-related necessities.

Fishe Wear’s downtown store is open 11 a.m. to 5 p.m. on Thursdays, Fridays, and Saturdays.

Alaska Business February 2024 cover
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February 2024

In the February 2024 issue of Alaska Business, we engineered a special section that inspects the many ways architecture and engineering enrich our lives, from creating beautiful and functional spaces to crafting functional and safe transportation corridors. In addition to the built world in which we live, this issue celebrates small businesses and the many functions they provide, whether they're developing tools in the healthcare industry or opening new dining locations.

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