Pick.Click.Give. Surpasses 2018 Donations
ANCHORAGE—After several years of steady but flat giving through Alaska’s premiere charitable giving campaign, Pick.Click.Give. is experiencing an increase in overall pledged totals as well as the amount pledged per donor.
“With an uncertain future for the state budget, Alaskan’s are stepping up and supporting their communities,” said Pick.Click.Give program manager Jessie Lavoie. “Nonprofit organizations across the state have taken full advantage of the marketing value the program offers. They did a wonderful job letting their donors and communities know that participating in Pick.Click.Give. significantly impacts their charitable goals.”
By the end of March, the total amount pledged by Alaskans was $2,906,875.00, the average pledge per donor is $113.88, and the average pledge per gift (each gift represents the amount a donor gifts per nonprofit organization) is approximately $62.53.
The current average pledge per donor has increased nearly $9 over last year and is a record for the program.
“When the economy dips, demand for the services nonprofits provide increase,” said Katie St. John, Alaska Community Foundation’s VP of Programs & Grants. “And when demands on nonprofits increase, Alaskans have traditionally reached deeper into their pockets to help. I think this helps explain why donors are being so generous this year.”
“We want to encourage Alaskans who can give $25 to do so,” said St. John. “We often hear that the reason people don’t give is that they don’t think their modest gift can have an impact, and that is absolutely not true. Small gifts add up, and the value of establishing a relationship with an organization that provides important services in your community pays dividends for years into the future.”
Alaskans had until March 31 to file online for the Permanent Fund Dividend. However, filers can still go in and add or change a pledge through Pick.Click.Give.
This year Pick.Click.Give. supports 628 participating nonprofits focusing on the following causes: Youth & Education, Emergency Services, Humanitarian Efforts, Animals, Arts & Culture, Health, and Community.
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Spreading the Word
When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.