Rich Wolverton Returns to Peter Pan Seafood as Vice President of Sales

Apr 6, 2022 | Fisheries, Right Moves

Rich Wolverton

A veteran of Peter Pan Seafood is back at the company as Vice President of Sales. Rich Wolverton first worked for the company in 1989, when “Seafood” still had a plural “s” at the end.

“When I first started at Peter Pan, I was at the beginning of my career, but this was always my dream job,” Wolverton says. “I couldn’t pass this opportunity up. I’m looking forward to working closely with the entire sales team to develop the team and the products into where we want to go.”

After earning a degree from the University of North Florida, Wolverton moved to Washington and began working in food sales. His position at Peter Pan was his introduction to the seafood industry and he never looked back. In 2001, Wolverton served as president of the Northwest Fisheries Association. He held a handful of roles at seafood companies before transitioning to Food Services of America in 2003, where he went from corporate category manager of seafood and poultry to director to vice president of category management. With the 2019 buyout of FSA by US Foods, he led the FSA side of the merchandising integration. Wolverton then launched his own consulting firm to assist companies in navigating the food service distribution space.

Wolverton says his philosophy is to always have the end customer at the center of the process. He will be working with the team to develop the right products and solutions for customers, whether that’s the operator in health care, a restauranteur, everyday consumers and more. His goal is to make it easy for people to choose to buy Peter Pan products because they are developed with the customer in mind.

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