Peter Pan Seafood Expands Management Team

Apr 25, 2022 | Fisheries, Right Moves

Under new management since late 2020, Peter Pan Seafood Company has increased its focus on value-added US products, contributing to significant growth. That growth has created two top management positions.

Michael Mussell joins the team as Executive Vice President of Projects, Ingredients, and Canning. Mussell has more than thirty years of experience in the seafood industry. After earning a bachelor’s degree from the University of California Santa Barbara and a master’s from San Diego State University, Mussell developed production facilities and new applications for Omega 3 oils and low molecular weight fish proteins in Europe, Africa, South America, and North America. Mussell was previously chief operating officer at Austevoll Seafoods/Austral Group; lead of marine platforms at 3D Corporate Solutions; and chief commercial officer of ingredients for Nutrimar.

“Peter Pan is undergoing a transformation,” Mussell says. “I am enthusiastic that I can bring my experience to help create more value from underutilized co-products while furthering our environmental commitment to being good corporate citizens and create shareholder value at the same time.”

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The second addition is Matt Frazier as Regional Sales Manager.

Frazier brings more than fifteen years of experience, having worked with Sysco, Sea Port Products, Direct Source Seafood, Northern Seafood Sales, and Central Market Mill Creek, plus ten years aboard commercial fishing boats. Frazier has experience and knowledge from every stage of the process, from catch to retail.

“Peter Pan has a customer-first culture,” Frazier says. “Part of my role will be working closely with the end customers to develop the products they want and need. We’re really focused on relationships, and that includes combining forces with the fleet to harvest wild Alaska seafood sustainably and responsibly and then deliver the kinds of value-added products the end customer is looking for.”

Frazier says he’s a dreamer and has a lot of ideas; he’s looking forward to building relationships with customers and working closely together as Peter Pan works to deliver value-added solutions centered on sustainability.

“Both Michael and Matt are exceptionally talented,” says Rodger May, Peter Pan Seafood owner and chief growth officer. “We have significantly moved away from a commodity company to a value-added company. As we continue to work with our customers to meet their exact needs, including developing more value-added products, both Michael and Matt will play a key role in helping us deliver the high-quality Alaska products our customers are looking for.”

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The track of oil and gas development in Alaska shows the footprints of bold companies and hard-working individuals who shaped the industry in the past and continue to innovate today. The May 2024 issue of Alaska Business explores that history while looking forward to new product development, the energy transition for the fishing fleet, and the ethics of AI tools in business.

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