Peter Pan Names Base Price for Sockeye in Bristol Bay Early in Season

Peter Pan leadership says it makes this surprise announcement, posting a base price early in the season, out of respect for the fishing fleet.

The early price is offered to intentionally put the fleet at ease that they will receive a fair price for the long hours and hard work they are about to endure participating in the world’s largest sockeye fishery. Moreover, Peter Pan hopes the surprise early announcement, with a significant bump over 2020, helps fishermen and their families plan their finances for the year in this great time of uncertainty.

“We are checking the boxes and keeping our promises,” says Jon Hickman, Vice President of Operations. “This is the first time in many years that a major processor has posted a price this early in the season, with most waiting until the majority of the Bristol Bay harvest has been completed.”

This is another commitment in a string of commitments made by the company after coming under new ownership early in 2021. New Peter Pan is working to be a foundation for all fishermen, communities and the market, and it’s already delivering by keeping its promises with fishermen.

Earlier this year, Peter Pan offered prices as high as $12.60 per pound for sockeye and $20 for kings in the Copper River Flats Fishery. Today’s announcement further exemplifies the company’s dedication to its fleet and the resource.

Peter Pan is implementing a new strategy this year that includes producing more value-added products and exporting less work outside of the United States. One of the core values at New Peter Pan is to innovate and challenge convention, rewarding fresh ideas and continuous improvement.

Leaders at Peter Pan note it may be somewhat unconventional to put out a base price so early, but are confident they can do it because of its new strategy and deep market penetration. Hickman says everyone at the company is looking forward to a strong and exciting season in Bristol Bay.

Peter Pan Seafood Company is a vertically integrated seafood company dedicated to a strong future of prosperity and sustainability composed of Peter Pan Seafood’s assets and the value-added sales channels of Northwest Fish Co.