Alaska USA Opens Member-Centric Designed Branch in North Pole, Alaska

Alaska USA Federal Credit opened its newest, fully redesigned, digitally focused branch located in North Pole.

The new facility was the latest opening in a series of branches created in collaboration with a design company. The new space is an environment that completely reimagines what it means for members to engage with their credit union—and for the credit union to engage with members.

Branches continue to play a vital role in growing and supporting member relationships. “As part of our efforts to improve the member experience we are evaluating our branch presence and delivery service models in each of the communities we serve,” says Shannon Conley, Executive Director, Retail Financial Services. “Relocating the North Pole branch to the mall and updating its look will assist in our efforts to cast our branches as places where people can go to receive financial education, advice, and complete their transactions.”

Alaska USA is focused on providing exceptional member service; the new branch will serve members six days a week in an easily accessible location.

“We are enhancing self-service options and showing members how to use the Alaska USA app, saving them time and allowing them a safe space to conduct their transactions,” says Conley.