BHGE Changes Its Name to Baker Hughes Company
HOUSTON & LONDON—Baker Hughes, a GE company (NYSE: BHGE) has successfully changed its name to Baker Hughes Company. The company will be known as Baker Hughes, and on October 18, 2019, its Class A common stock will begin trading on the New York Stock Exchange under the symbol “BKR”.
Baker Hughes is uniquely positioned as an energy technology company, with a diverse portfolio that spans the entire energy value chain. The company’s new name and brand better reflect its current and intended principal business operations and diversified portfolio. These changes follow the recently-completed secondary offering of shares of Class A common stock and concurrent share repurchase, bringing General Electric Company and its affiliates’ ownership in the company to below 50 percent of the voting power of all classes of the company’s voting stock.
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Spreading the Word
When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.