GCI Network’s Peak Usage Increases as much as 44% During COVID-19
Networks across the nation have been put to the test in the months since the coronavirus pandemic began. GCI has regularly seen 25% higher-than-normal usage during peak hours throughout the pandemic, with its highest spike coming in late-April, clocking in at a staggering 44% higher-than-normal peak usage.
“The numbers we’ve seen during peak hours are staggering; it’s like nothing we’ve ever experienced before,” said Vice President of GCI Product Management Duncan Whitney. “Because GCI has invested so heavily in its network and our teams were quick to respond when the state began its response to COVID-19, we were able to add more capacity to our fiber optic links to the Lower 48 and ensure our customers could remain connected.”
In April, GCI joined a project spearheaded by industry organization NCTA to launch an online tracker for metrics, trends and observations related to internet usage during COVID-19.
Since March 1, 2020, GCI’s overall peak downstream network traffic has grown more than 43.6%, compared to the national average of 18.7%. To see the NCTA’s usage tracker, visit ncta.com/COVIDdashboard.
“The amount of growth we’ve seen over the past month is what we would have expected to see over a two-year span,” said Whitney. “Though this growth can be attributed to a variety of factors, I think what we are seeing is that Alaskans highly value connectivity, and GCI is proud to support their needs and the communities we serve.”
Since introducing free internet offers for Alaskans, GCI has added thousands of new users to its network since mid-March.
Over the past 40 years, GCI has invested more than $3 billion to deliver communications services throughout Alaska. GCI employs 2,000 Alaskans and serves more than 200 communities across the state.
For more information about GCI and its 5G network, visit gci.com.
In This Issue
Spreading the Word
When Bristol Bay Native Corporation (BBNC) first aired TV commercials featuring the tagline, “A Place That’s Always Been,” the reaction was surprising. Not only because they received numerous accolades and marketing awards for the campaign but because, at the time, it was rare for Alaska Native corporations to market themselves through the media.